@font-face{font-family:"Bricolage Grotesque";src:url(fonts/bricolage.woff2) format("woff2");font-weight:200 800;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url(fonts/instrument-serif-italic.woff2) format("woff2");font-style:italic;font-display:swap}

:root{
  color-scheme:light;
  --ink:#14212E;--ink-2:#1B2B3B;--ink-3:#24384C;
  --cream:#F6F3EE;--sand:#ECE6DD;
  --orange:#FF602C;--orange-deep:#B4380E;
  --muted:#52606B;--line:#D7D3CB;
  --on-ink:rgba(246,243,238,.76);--on-ink-soft:rgba(246,243,238,.6);--on-ink-line:rgba(246,243,238,.14);
}
*{box-sizing:border-box}
body{margin:0;background:var(--cream);color:var(--ink);font-family:"Bricolage Grotesque",system-ui,sans-serif;font-optical-sizing:auto;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
h1,h2,h3,p,figure,ol,ul{margin:0}
h1,h2,h3{text-wrap:balance}
p{text-wrap:pretty}
em{font-family:"Instrument Serif",Georgia,serif;font-style:italic;font-weight:400;letter-spacing:-.01em}
a{color:inherit;text-underline-offset:6px;text-decoration-thickness:1px}
:focus-visible{outline:3px solid var(--orange);outline-offset:4px;border-radius:6px}
main :focus-visible{outline-color:var(--orange-deep)}
.closing :focus-visible{outline-color:var(--ink)}
.shell{width:min(1180px,calc(100% - 64px));margin-inline:auto}
.skip{position:absolute;left:16px;top:-100px;z-index:10;background:var(--cream);color:var(--ink);padding:12px 16px;border-radius:8px}
.skip:focus{top:12px}

/* hero */
.hero{background:var(--ink);color:var(--cream);padding-bottom:96px}
.topbar{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:24px}
.brand{display:inline-flex;align-items:center;gap:12px;min-height:44px;text-decoration:none;font-weight:700;font-size:1.05rem;letter-spacing:-.01em}
.brand img{border-radius:10px}
nav{display:flex;gap:32px;font-size:.95rem}
nav a{display:inline-flex;align-items:center;min-height:44px;color:var(--on-ink);text-decoration:none}
nav a:hover{color:var(--cream);text-decoration:underline}
.hero-copy{padding-top:72px}
.status{display:inline-flex;align-items:center;gap:10px;border:1px solid var(--on-ink-line);border-radius:999px;padding:7px 14px;font-size:.85rem;color:var(--on-ink)}
.dot{width:8px;height:8px;border-radius:50%;background:var(--orange)}
h1{margin-top:28px;font-size:clamp(3rem,6.6vw,6.1rem);font-weight:640;line-height:.97;letter-spacing:-.035em}
h1 em{display:block;color:var(--orange)}
.hero-row{display:grid;grid-template-columns:minmax(0,34ch) minmax(0,420px);justify-content:start;gap:56px;align-items:end;margin-top:40px}
.intro{font-size:1.25rem;line-height:1.5;color:var(--on-ink);max-width:34ch}
.actions{display:flex;flex-wrap:wrap;align-items:center;gap:12px 28px}
.button{display:inline-flex;align-items:center;gap:10px;min-height:52px;padding:14px 24px;border-radius:999px;background:var(--orange);color:var(--ink);font-weight:650;text-decoration:none;transition:background .15s,transform .15s}
.button:hover{background:#FF7A4D;transform:translateY(-1px)}
.text-link{display:inline-flex;align-items:center;min-height:44px}
.micro{flex-basis:100%;font-size:.85rem;color:var(--on-ink-soft)}

/* reel: the video's structure as a timeline */
.reel{margin-top:72px;background:var(--ink-2);border:1px solid var(--on-ink-line);border-radius:20px;padding:20px 20px 18px}
.reel-bar{display:flex;justify-content:space-between;margin-bottom:16px;font-size:.78rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--on-ink-soft)}
.tc{font-variant-numeric:tabular-nums;letter-spacing:.06em}
.frames{list-style:none;padding:0;display:grid;grid-template-columns:1fr 1.4fr 1fr;gap:14px}
.frame{display:flex;flex-direction:column;min-height:236px;padding:22px;background:var(--ink);border:1px solid var(--on-ink-line);border-radius:14px}
.frame .tc{font-size:.8rem;font-weight:600;color:var(--orange)}
.frame h2{margin:12px 0 6px;font-size:1.55rem;font-weight:650;letter-spacing:-.02em;line-height:1.1}
.frame p{color:var(--on-ink);max-width:28ch}
.frame-key{background:var(--cream);color:var(--ink);border-color:transparent}
.frame-key .tc{color:var(--orange-deep)}
.frame-key p{color:var(--muted)}
.tangle{margin-top:auto;width:100%;max-width:190px;fill:none;stroke-width:2.5;stroke-linecap:round}
.tangle path:first-child{stroke:var(--orange)}
.tangle path:last-child{stroke:var(--on-ink-soft)}
.flow{margin-top:auto;padding-top:20px;display:flex;align-items:center;gap:10px;font-size:.92rem}
.flow span{padding:8px 12px;border:1px dashed rgba(20,33,46,.4);border-radius:8px}
.flow b{padding:8px 14px;border-radius:8px;background:var(--orange);color:var(--ink)}
.flow i{font-style:normal;color:var(--muted)}
.cta-mock{margin-top:auto;align-self:flex-start;display:inline-flex;align-items:center;gap:10px;padding:10px 16px;border-radius:999px;border:1px solid var(--orange);color:var(--cream);font-size:.92rem;font-weight:600}
.cta-mock b{color:var(--orange)}
.scrub{position:relative;display:grid;grid-template-columns:15fr 45fr 15fr;gap:4px;height:6px;margin-top:18px}
.scrub i{border-radius:3px;background:var(--on-ink-line)}
.scrub i:nth-child(2){background:var(--orange)}
.scrub b{position:absolute;left:44%;top:-5px;width:3px;height:16px;border-radius:2px;background:var(--cream)}
.reel figcaption{margin-top:14px;font-size:.82rem;color:var(--on-ink-soft)}

/* sections */
.section{padding-block:112px}
.head{display:grid;grid-template-columns:1fr 1fr;gap:20px 64px;align-items:end;margin-bottom:56px}
.eyebrow{grid-column:1/-1;font-size:.8rem;font-weight:650;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.section h2,.closing h2{font-size:clamp(2.3rem,4.4vw,3.9rem);font-weight:640;line-height:1.02;letter-spacing:-.03em}
.section h2 em{display:block}
.lede{font-size:1.15rem;color:var(--muted);max-width:40ch}

.scope-grid{display:grid;grid-template-columns:1.15fr 1fr;gap:32px;align-items:start}
.hero-deliverable{padding:28px 28px 32px;border-radius:22px;background:var(--ink);color:var(--cream)}
.screens{display:flex;align-items:flex-end;gap:16px;margin-bottom:28px}
.landscape,.vertical{position:relative;border-radius:12px;background:var(--ink-3);border:1px solid var(--on-ink-line)}
.landscape{flex:1;aspect-ratio:16/9}
.vertical{width:23%;aspect-ratio:9/16}
.play{position:absolute;left:50%;top:50%;width:58px;height:58px;margin:-29px 0 0 -29px;border-radius:50%;background:var(--orange)}
.play::after{content:"";position:absolute;left:23px;top:18px;border-left:17px solid var(--ink);border-top:11px solid transparent;border-bottom:11px solid transparent}
.chip{position:absolute;left:12px;bottom:10px;right:10px;font-size:.82rem;font-weight:600;line-height:1.3;color:var(--cream)}
.hero-deliverable h3{font-size:1.6rem;font-weight:650;letter-spacing:-.02em;margin-bottom:10px}
.hero-deliverable p{color:var(--on-ink);font-size:1.05rem}
.pieces{list-style:none;padding:0;border-top:1px solid var(--line)}
.pieces li{display:grid;grid-template-columns:22px 1fr;column-gap:10px;padding:22px 0;border-bottom:1px solid var(--line)}
.pieces li::before{content:"";grid-row:1/span 2;width:10px;height:10px;margin-top:.55em;border-radius:2px;background:var(--orange)}
.pieces h3{grid-column:2;font-size:1.2rem;font-weight:650;letter-spacing:-.01em}
.pieces p{grid-column:2;margin-top:4px;color:var(--muted)}

.process{background:var(--sand)}
.steps{list-style:none;padding:0;display:grid;grid-template-columns:repeat(4,1fr)}
.steps li{position:relative;padding:30px 28px 0 0;border-top:2px solid var(--ink)}
.steps li:last-child{border-top-color:transparent}
.steps li::before{content:"";position:absolute;left:0;top:-7px;width:12px;height:12px;border-radius:50%;background:var(--ink)}
.steps .checkpoint::before{top:-9px;width:16px;height:16px;background:var(--orange);box-shadow:0 0 0 4px var(--sand)}
.n{display:inline-block;margin-right:10px;font-size:.85rem;font-weight:600;color:var(--muted);font-variant-numeric:tabular-nums}
.tag{display:inline-block;padding:3px 9px;border-radius:999px;background:var(--ink);color:var(--cream);font-size:.7rem;font-weight:650;letter-spacing:.08em;text-transform:uppercase;vertical-align:1px}
.steps h3{margin:16px 0 8px;font-size:1.35rem;font-weight:650;letter-spacing:-.015em}
.steps p{color:var(--muted)}
.needs{display:grid;grid-template-columns:1fr 2fr;gap:16px 48px;margin-top:72px;padding:28px 32px;border-radius:18px;background:var(--cream);border:1px solid var(--line)}
.needs h3{font-size:1.2rem;font-weight:650}
.needs p{color:var(--muted)}

.faq{display:grid;grid-template-columns:1fr 1.5fr;gap:64px}
.faq-head .lede{margin-top:16px}
.faq-head .eyebrow{margin-bottom:20px}
.faqs details{border-top:1px solid var(--line)}
.faqs details:last-child{border-bottom:1px solid var(--line)}
summary{position:relative;min-height:44px;padding:24px 48px 24px 0;font-size:1.2rem;font-weight:600;cursor:pointer;list-style:none}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";position:absolute;right:6px;top:50%;transform:translateY(-50%);font-size:1.7rem;font-weight:300;line-height:1}
details[open] summary::after{content:"–"}
details p{padding:0 48px 26px 0;color:var(--muted);font-size:1.05rem;max-width:60ch}

.closing{background:var(--orange);color:var(--ink)}
.closing-inner{display:grid;grid-template-columns:1.3fr 1fr;gap:24px 64px;align-items:end;padding-block:96px}
.closing .eyebrow{color:var(--ink);margin-bottom:18px}
.closing-inner p:not(.eyebrow){font-size:1.15rem;margin-bottom:20px;max-width:34ch}
.button-ink{background:var(--ink);color:var(--cream)}
.button-ink:hover{background:var(--ink-3)}

.footer{background:var(--ink);color:var(--on-ink)}
.footer-inner{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 24px;padding-block:28px}
.footer .brand{color:var(--cream);font-size:.95rem}
.footer-inner>a:last-child{display:inline-flex;align-items:center;min-height:44px}

@media (max-width:960px){
  .hero-row,.head,.scope-grid,.faq,.closing-inner,.needs{grid-template-columns:1fr}
  .hero-row{gap:32px}
  .frames{grid-template-columns:1fr}
  .frame{min-height:0}
  .tangle,.cta-mock{margin-top:18px}
  .steps{grid-template-columns:1fr 1fr;gap:48px 24px}
  .steps li:last-child{border-top-color:var(--ink)}
  .faq{gap:32px}
}
@media (max-width:640px){
  body{font-size:16px}
  .shell{width:calc(100% - 40px)}
  .topbar{flex-wrap:wrap;gap:4px}
  nav{width:100%;gap:22px;font-size:.92rem}
  .hero{padding-bottom:64px}
  .hero-copy{padding-top:32px}
  h1{font-size:clamp(2.7rem,12vw,3.4rem)}
  .intro{font-size:1.1rem}
  .reel{margin-top:48px;padding:14px}
  .section{padding-block:72px}
  .head{margin-bottom:36px}
  .steps{grid-template-columns:1fr}
  .vertical{width:27%}
  .hero-deliverable{padding:20px 20px 24px}
  summary{font-size:1.05rem}
  .closing-inner{padding-block:64px}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important}}