FEATURE LAUNCH STUDIO — PROJECT BRIEF
OPENING SOON / NOT TAKING PROJECTS YET

Use this template to prepare your launch. Nothing is submitted or sent.
Keep your completed copy with your team until we open for projects.

1. THE FEATURE
Product / feature name:
What changed, in one sentence?
Why does it matter now?

2. THE AUDIENCE
Who needs this feature?
What are they trying to do?
What is difficult in their current workflow?

3. THE WORKFLOW
Describe one useful before-and-after workflow:
What should the viewer understand by the end?
What evidence supports any claims we can make?

4. THE NEXT STEP
What should the viewer do after watching?
Where will your team use the video?
Any launch dates or dependencies to discuss (not a delivery commitment)?

5. INPUTS AND PERMISSIONS
Can you provide permitted demo access with synthetic data?
Which brand assets do you have permission to use?
Who is the one approver (role only for this draft)?
Do not include passwords, access tokens, real customer data, or private links.
Agree on a secure, permitted access method before recording.

6. SCOPE TO DISCUSS
- One-page Launch Message Brief
- Script for one feature
- 60–90s landscape video
- 15–30s vertical cut
- Captions / SRT
- Poster frame
- Bounded revisions scoped in a quote

Scope, timing, usage, and revision rounds must be agreed in a quote before work.
This template is not a quote, booking, or promise of performance.